Domino's Pizza Tracker

Meet Dom, Your new personal pizza Tracker. Dom will guide you through the process from Order to Delivery, giving you interactive content as you do.

As part of our work on building dominos as a participation brand, we evolved the existing online pizza tracker. We introduced consumers to 'Dom' your personal pizza companion who guides you through the process from order to delivery. Dom provides interaction throughout, including jokes facts and bespoke content about the pizza making process.

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Project Athena

A future proof platform for the entire VR network, covering 12 village locations and 20+ languages.

Each village had its own unique KPis and business objectives so creating a one size fits all solution was a challenge. We created an ecosystem and architecture that would facilitate the needs of all villages and meet the umbrella objectives. Also creating a 'visual language' that would retain the premium aesthetic that is synonymous with the villagess. The result is a modular, component driven fully resposnive site that harnesses the functionality of a flexible CMS in order to create bespoke, relevant experiences for users.

Project Black

Redesign of the iris website focussing on the proposition of 'Building Participation Brands'. The homepage forms a 'shop window in to the world of iris

Building participation is a key part of our business, and as part of that we wanted our company website to reflect that aspiration. We wanted to create a website that was a shop window into the world of iris and use it as a platform to showcase the great work we are doing, but also highlight our other areas of expertise. The result is an intuitive, high impact platform that is in line with our proposition of 'Building Participation' between our brands and their customers.

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Love Sex, Durex

The new Durex site is a smart, sexy and fully responsive design. We give vertical scrolling a new meaning in the How to put it on page, while the Part Gallery uses horizontal scrolling to show off the best in creative anatomy.

Durex.com is the first-to-market content hub in Sexual Wellbeing category. The website supports a host of rich, entertaining and educative content within a highly smart, sexy and intuitive design. Crucially, the site with its new Sexual Well Being content will widen the online focus past function and safety, placing Durex messaging at the heart of online sex category searches for the first time.

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Backstage

An e-learning platform for Samsung's army of experts, professional trainers, brand advocates and instore sales staff. Developed in collaboration with Kineo the e-learning specialists

The tool is accessible to anyone within the Samsung network, and offers in-depth training and education around all Samsung's current, future and legacy products. Tutorial films, interactive training courses and incentive based competitions are all utilised to enhance the experience of being backstage at Samsung.

Combobulator

Want a shiny new MINI, but don't know your MINI Countryman from your MINI Paceman? Let the Combobulator find the right model for you, at the touch of a button.

Choose how much you'd like to spend, how turbo-charged you want your engine, and throw in an extra or two. Then hit 'Combobulate' to reveal the MINI for you. Just use the control panel on the left to fire it up. Happy Combobulating.

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#NOTNORMAL

We’ve no idea why people create MINI birthday cakes or sculpt genius sandcastles, we’re just happy that they do. So we’re celebrating all the inventive ways that they show their passion for our cars.

Launch the ‘NOT NORMAL’ global positioning in the UK, making it relevant to audience who’ve grown up with the brand.We searched social media for fans creations, sourced their images, tracking down the originators. We then saluted their creativity and name checked them on digital posters and online. (some were reshot for quality purposes). All comms inspired fans to share their NOT NORMAL creations with us via our Tumblr hub or by tagging it with #MININOTNORMAL. Their submissions we’re then turned into new ads daily online and the best became 6,48 and 96 sheet posters.

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hello hue

An innovative new lighting system that combines brilliant LED light with intuitive technology. The first product of its kind, hue is a clever LED light bulb that can be controlled from your smart phone or tablet.

Initilally a packaging brief the hue campaign grew to be a multi channel global product launch. We created a whole new identity, a new app, website and TVC to launch the product. Once laucnhed we created tutorial films and social content to create buzz. The app was quickly featured on the app store and the product was recognised by various publications.

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Download the app

Chase the Paceman

Sporty. Stylish. Spacious. Design With Bite was packed with the latest pioneering innovations in tech and digital advertising

The campaign was MINI’s first use of Shazam, which took punters directly to chasethepaceman.com from the TV ad. Once there, you could explore a full 360° view of the car’s interior and exterior, play a game to win a trip to Tokyo and – most importantly – request a brochure or book a test drive.

+GameFuel

A series of Dominos themed games adn digital experiences, which form part of the sponsorship of the X Factor

As Part of the X Factor sponsorship, Dominos asked us to look at ways we could engage the audience of the app during the ad breaks using second screen. We created a series of games, including feed the judges, pizza pile up & stuff crust invaders. We created all characters and the games were built in house.

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Xperia Universe

A learning platform for Sony mobile staff to learn about their mobile customers habits and behaviours.

We created a highly interactive and informative scrolling site, that detailed the key characteristics and behaviours of the Sony Mobile Customer. The platform was for internal use.

KNOX

Knox is a new security solution specifically designed to enhance security of the current open source Android platform.

Sent to CEO's of FTSE 100 Companies this animation formed part of a DM pack that highlighted the capabilities of the security sotware and the benefits to their company. The DM pack had a 10" screen embedded, which autoplayed as soon as the pack was opened.

Xperia Portal

An Interactive touchscreen installation, designed to showcase the new Xperia Range and its connectivity with the existing range of SONY products.

An instore demo unit that gives consumers the opportunity to look through the range of Xperia products engage with them and compare specs. There was also NFC on the unit so we could showcase the compatability of the Phones and Tablets with other Sony Products

SPIN2WIN

The world's first Human Fruit Machine

In line with the Global positioning of 'Togetherness' we were asked to look at ways we could activate this through digital. We wanted to promote togetherness so we created an AR Fruit Machine that you could play with your mates. The AR markers were beer mats which were placed in 1000's of pubs, All you need to do was buy a j20 for your chance to Spin2Win.

Beat The Elements

Is a game of skill and endurance, against the elements, using a deodorant can as the controller

The idead behind the campaign was to turn the standard can of deodorant into something much more exciting. We challenged consumers to “Beat The Elements” in a series of online games with the chance to win cash. With an innovative Augmented Reality marker printed on each pack, consumers were able to negotiate the adrenaline fuelled games using their webcam and the deodorant can as a game controller.

The Part Gallery

A horizontal scrolling site that educates users about their anatomy.

Durex.com is the first-to-market content hub in Sexual Wellbeing category. The website supports a host of rich, entertaining and educative content within a highly smart, sexy and intuitive design. Crucially, the site with its new Sexual Well Being content will widen the online focus past function and safety, placing Durex messaging at the heart of online sex category searches for the first time.

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The Naked Box

A Durex Competition aimed at getting users to design their own durex box.

Durex.com is the first-to-market content hub in Sexual Wellbeing category. The website supports a host of rich, entertaining and educative content within a highly smart, sexy and intuitive design. Crucially, the site with its new Sexual Well Being content will widen the online focus past function and safety, placing Durex messaging at the heart of online sex category searches for the first time.

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Journey of an Idea

Follow the process of an idea from conception to execution in this short stopmotion papercracft animation promoting philips' simply innovate initiative.

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Biography

I'm Pete Brown a Designer, Art director and Digital native. I am currently Head of Digital Design at iris, where with some of the industries most talented people, we create appropriate, functional and highly crafted digital experiences for some of the biggest brands on the planet.

I’m an advocate of creative collaboration, drawing on the right skills and disciplines at the right time to achieve the best possible solution. I believe as a designer you should always be innovating, always looking for new ways to solve problems. I’m eager to bring new thinking to the table and am passionate about innovations and trends within the digital landscape.

Striking the right balance between craft and function is an integral part of the creative process. The beauty in a digital product lies in its interaction and its experience, as much as in its visual aesthetic. Using animation and micro-interactions to make the user journey as un-intrusive as possible is hugely important for me.

I have been working in the design industry for 11 years and have been lucky enough to work with some great brands including MINI, Dominos, Samsung & Phillips and also great development partners such as B-Reel, MediaMonks and Stink Digital.

My work has been recognised by various publications and has been awarded by Campaign, The Webbys, The Lovies and the FWA.