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Pete Brown — Designer & Art Director.
Head of Digital Design at Iris London



Overview

Pizza Tracker
Dominos

Pizza Tracker
Dominos

Project Black
iris

Project Black
iris

Love Sex, Durex
Durex

Love Sex, Durex
Durex

Combobulator
Mini

Combobulator
Mini

#NOTNORMAL
Mini

#NOTNORMAL
Mini

hello hue
Philips

hello hue
Philips

Chase the Paceman
Mini

Chase the Paceman
Mini

Mobile Universe
Sony

Mobile Universe
Sony

+Gamefuel
Dominos

+Gamefuel
Dominos

KNOX
Samsung

KNOX
Samsung

Xperia Portal
Sony

Xperia Portal
Sony

Spin2Win
J20

SPin2Win
J20

Projects

Domino's Pizza Tracker

Meet Dom, Your new personal pizza Tracker. Dom will guide you through the process from Order to Delivery, giving you interactive content as you do.


As part of our work on building dominos as a participation brand, we evolved the existing online pizza tracker. We introduced consumers to 'Dom' your personal pizza companion who guides you through the process from order to delivery. Dom provides interaction throughout, including jokes facts and bespoke content about the pizza making process.


Role
Design Director
Deliverables
Concept, UX & Design
Credits
DCD: Phillippe Wilson & Alex Mcghee
Illustration: Mike Tsang
View the site (hope you're hungry)
UI - Weather delay
UI - Dom
UI - Expressions
UI - Content
UI -iWatch
UI - iWatch

Project Black

Redesign of the iris website focussing on the proposition of 'Building Participation Brands'. The homepage forms a 'shop window in to the world of iris


Building participation is a key part of our business, and as part of that we wanted our company website to reflect that aspiration. We wanted to create a website that was a shop window into the world of iris and use it as a platform to showcase the great work we are doing, but also highlight our other areas of expertise. The result is an intuitive, high impact platform that is in line with our proposition of 'Building Participation' between our brands and their customers.


Role
Design Director
Deliverables
Concept, UX, Visual Design & Brand Identity
Credits
DCD - Phillippe Wilson & Alex Mcghee
View the site
Home - Desktop
Home - Mobile & Tablet
Home - Reel
Home - Work & Events
Case Study - Johnnie Walker
About & News, Ideas & Opinion

Love Sex, Durex

The new Durex site is a smart, sexy and fully responsive design. We give vertical scrolling a new meaning in the How to put it on page, while the Part Gallery uses horizontal scrolling to show off the best in creative anatomy.


Durex.com is the first-to-market content hub in Sexual Wellbeing category. The website supports a host of rich, entertaining and educative content within a highly smart, sexy and intuitive design. Crucially, the site with its new Sexual Well Being content will widen the online focus past function and safety, placing Durex messaging at the heart of online sex category searches for the first time.


Role
Design Director
Deliverables
Concept, UX & Visual Design
Credits
CD - Tori Winn
AD - Claire Blandy & Elena George
Illustration - Charlie Brown
DEV - Mark Chambers
View the site
Home
Play
Products
Scrolling Website
Mobile - Female Gallery

Combobulator

Want a shiny new MINI, but don't know your MINI Countryman from your MINI Paceman? Let the Combobulator find the right model for you, at the touch of a button.


Choose how much you'd like to spend, how turbo-charged you want your engine, and throw in an extra or two. Then hit 'Combobulate' to reveal the MINI for you. Just use the control panel on the left to fire it up. Happy Combobulating.


Role
Design Director
Deliverables
Concept, UX & Visual Design
Credits
Design - Lolly Morris
DEV - John Przeslakowski
Start combobulating
Concept Mini - Alpha Centura
UI
UI
UI

#NOTNORMAL

We’ve no idea why people create MINI birthday cakes or sculpt genius sandcastles, we’re just happy that they do. So we’re celebrating all the inventive ways that they show their passion for our cars.


Launch the ‘NOT NORMAL’ global positioning in the UK, making it relevant to audience who’ve grown up with the brand.We searched social media for fans creations, sourced their images, tracking down the originators. We then saluted their creativity and name checked them on digital posters and online. (some were reshot for quality purposes). All comms inspired fans to share their NOT NORMAL creations with us via our Tumblr hub or by tagging it with #MININOTNORMAL. Their submissions we’re then turned into new ads daily online and the best became 6,48 and 96 sheet posters.

Credits
ACD - Jim Eyre & Dave Newbold
DESIGN - Jimmy Butt
DEV - Luke Zammut
View the site
Key visual
Responsive - Website
Hero salutes
Cromwell Road OOH
Campaign Wrap Film

hello hue

An innovative new lighting system that combines brilliant LED light with intuitive technology. The first product of its kind, hue is a clever LED light bulb that can be controlled from your smart phone or tablet.


Initilally a packaging brief the hue campaign grew to be a multi channel global product launch. We created a whole new identity, a new app, website and TVC to launch the product. Once laucnhed we created tutorial films and social content to create buzz. The app was quickly featured on the app store and the product was recognised by various publications.


Role
Design Director
Deliverables
Concept, UX, Visual Design, Film & Animation
Credits
ACD/Matt Hallett & Pieter Rousseau
Awards & Recognition
Featured in Apple iPhone 'Brilliant' TV ad
'Best Product of 2012 - Philips hue LED lighting systems' - forbes.com
'Philips hue may very well be the holy grail' - cnn.com
visit the site
Download the app
Product Select
app - phone
app - tablet
Responsive Website - Desktop
Responsive Website - Desktop
Responsive Website - Desktop
Product Select
hue Tutorial Film

Chase the Paceman

Sporty. Stylish. Spacious. Design With Bite was packed with the latest pioneering innovations in tech and digital advertising


The campaign was MINI’s first use of Shazam, which took punters directly to chasethepaceman.com from the TV ad. Once there, you could explore a full 360° view of the car’s interior and exterior, play a game to win a trip to Tokyo and – most importantly – request a brochure or book a test drive.


Role
Design Director
Deliverables
Concept, UX & Visual Design
Credits
ACD - Annie Fox & Jim Pyett
Illustration - Charlie Brown
Awards & Recognition
FWA - MOTD
FWA - Public Shortlist
MAA 2014 - Best digital innovation
GOLD LOVIE 2013 - Integrated Mobile Experience
PEOPLE'S LOVIE 2013 - Integrated Mobile Experience
Key Visual
Mobile Website
Mobile Website
Game Screens
Wrap Film

Xperia Universe

A learning platform for Sony mobile staff to learn about their mobile customers habits and behaviours.


We created a highly interactive and informative scrolling site, that detailed the key characteristics and behaviours of the Sony Mobile Customer. The platform was for internal use.


Role
Design Director
Deliverables
Concept, UX & Visual Design
Credits
DCD - Igor Pancaldi
DEV - Mark Chambers
Responsive Website - Desktop
Responsive Website - Desktop
Responsive Website - Desktop
Responsive Website - Desktop
Intro Film

+GameFuel

A series of Dominos themed games adn digital experiences, which form part of the sponsorship of the X Factor


As Part of the X Factor sponsorship, Dominos asked us to look at ways we could engage the audience of the app during the ad breaks using second screen. We created a series of games, including feed the judges, pizza pile up & stuff crust invaders. We created all characters and the games were built in house.


Role
Design Director
Deliverables
Concept, UX & Visual Design
Credits
DCD - Bill Adcock & Mat Scholes
Illustration - Mike Tsang
Download the X Factor App
Key Visual
Game Screens
Game Screens

KNOX

Knox is a new security solution specifically designed to enhance security of the current open source Android platform.


Sent to CEO's of FTSE 100 Companies this animation formed part of a DM pack that highlighted the capabilities of the security sotware and the benefits to their company. The DM pack had a 10" screen embedded, which autoplayed as soon as the pack was opened.


Role
Design Director
Deliverables
Concept, Visual Design & Animation
Credits
DCD - Terry O'neill
Identity
Animation Frames
Animation Frames

Xperia Portal

An Interactive touchscreen installation, designed to showcase the new Xperia Range and its connectivity with the existing range of SONY products.


An instore demo unit that gives consumers the opportunity to look through the range of Xperia products engage with them and compare specs. There was also NFC on the unit so we could showcase the compatability of the Phones and Tablets with other Sony Products


Role
Design Director
Deliverables
Concept, UX & Visual Design
Credits
DCD - Andy Reagan
Design - Darren Custance
Animation Frames
Interactive Portal
Interactive Portal
Interactive Portal

SPIN2WIN

The world's first Human Fruit Machine


Inline with the Global positioning of 'Togetherness' we were asked to look at ways we could activate this through digital. We wanted to promote togetherness so we created an AR Fruit Machine that you could play with your mates. The AR markers were beer mats which were placed in 1000's of pubs, All you need to do was buy a j20 for your chance to Spin2Win.


Role
Design Lead
Deliverables
Concept, UX & Visual Design
Credits
DCD - Annie Fox & Jim Pyett
DEV - MediaMonks
Key Visual
AR app
Wrap Film

Biography

I'm Pete Brown a Designer, Art director and Digital native. I am currently Head of Digital Design at iris, where with some of the industries most talented people, we create appropriate, functional and highly crafted digital experiences for some of the biggest brands on the planet.


I’m an advocate of creative collaboration, drawing on the right skills and disciplines at the right time to achieve the best possible solution. I believe as a designer you should always be innovating, always looking for new ways to solve problems. I’m eager to bring new thinking to the table and am passionate about innovations and trends within the digital landscape.

Striking the right balance between craft and function is an integral part of the creative process. The beauty in a digital product lies in its interaction and its experience, as much as in its visual aesthetic. Using animation and micro-interactions to make the user journey as un-intrusive as possible is hugely important for me.

I have been working in the design industry for 11 years and have been lucky enough to work with some great brands including MINI, Dominos, Samsung & Phillips and also great development partners such as B-Reel, MediaMonks and Stink Digital.

My work has been recognised by various publications and has been awarded by Campaign, The Webbys, The Lovies and the FWA.

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