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Details

Client: Client
Project: Project
Type: Product Strategy
Role: Executive Design Director

Background

Content is available in multiple languages and dialects which added an extra layer of complexity to the product. There was also a desire to drive revenue across both free and subscribed users, demonstrating added value for subscribers and introducing new and  innovative advertising tactics

Project

Define a new brand proposition for OSN+ that establishes it as a market-leading streamer across the MENA region

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