Dominos

Dominos

Dominos

Dominos

Dominos

Delivering feel good
moments not just pizza

Delivering feel good
moments not just pizza

Delivering feel good
moments not just pizza

Delivering feel good
moments not just pizza

Delivering feel good
moments not just pizza

Introducing user to DOM

Introducing users to DOM

More than a piece of utility, Dom was a branded robot that brought a distinctive Domino’s character to the digital experience

More than a piece of utility, Dom was a branded robot that brought a distinctive Domino’s character to the digital experience,

Honest, dynamic and playful

Honest, dynamic & playful

We incorporated a suite of security features throughout the experience providing parents with peace of mind.

We incorporated a suite of security features throughout the experience providing parents

Personalised and unique

Personalised and unique

Personalised and unique

Personalised and unique

Personalised and unique

A platform for creatorsA platform for creatorsA platform for creatorsA platform for creatorsA platform for creatorsA 

A platform for creatorsA platform for creatorsA platform for creatorsA platform for creatorsA platform for creatorsA 

A platform for creatorsA platform for creatorsA platform for creatorsA platform for creatorsA platform for creatorsA 

The tracker needed to feel unique to each user and dynamic. Users are given a personalised narrative that is algorithmically changed order by order.

Ecosystem integration

Ecosystem integration

We designed the tracker to be an independent piece of UI, that could scale seamlessly to any current or future platform

We designed the tracker to be an independent piece of UI, that could scale seamlessly to any current or future platform

A platform for creators

A platform for creators

The aperture gave us an opportunity to promote creativity and be a launchpad for creators. Designers, illustrators and animators

The aperture gave us an opportunity to promote creativity and be a launchpad for creators. Designers, illustrators and animators

Designed to adapt

Designed to adapt

More than a piece of utility, Dom was a branded robot that brought a distinctive Domino’s character to the digital experience

More than a piece of utility, Dom was a branded robot that brought a distinctive Domino’s character to the digital experience,

Impact.

12

Platforms designed

10

million daily users

42

Card variations

150

hrs of user testing

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