Product / Brand / Experience / Streaming
Stream TV
Verizon
Reimagining Verizon's multi-$bn video platform for the future of in-home and mobile entertainment. Leveraging Google's native TV platform and proprietary curation tech.
Summary
Verizon Fios TV + represents a paradigm shift in Paid TV. Providing the best movies, series, apps & games, intelligently curated in one unified experience
Impact
$2bn+ revenue (↑40%) .
Uplift in TVOD (↑28%) .
Stabilised DAU at 5.6m (=) .
Introduced 3 subscription tiers to best service customer needs .
8 integrated catalogues to give a broader range of content
Reaction
''What’s unique about Fios TV+ is the fact that the apps and content are integrated, using a single UI. All that content is available to you in a consolidated, streamlined experience with no hopping between services”
Sharon Gacek - Head of Product, Verizon Video
Product / Brand / Experience / Streaming
hue
Philips
Switching on an innovative new lighting product. The first product of its kind and an industry defining product experience of the smart lighting category
Summary
A new brand and product experience that gets users to reappraise the role lighting plays in their everyday life
Impact
Featured in Apple's 'Brilliant' TV ad .
Best product of the year 2012 (Techcrunch) .
Launched meethue.com
Reaction
''dgsdfg”
Sharon Gacek - Head of Product, Verizon Video
Product / Brand / Experience / Streaming
Xperia
Sony
Switching on an innovative new lighting product. The first product of its kind and an industry defining product experience of the smart lighting category
Summary
A new brand and product experience that gets users to reappraise the role lighting plays in their everyday life
Impact
Featured in Apple's 'Brilliant' TV ad .
Best product of the year 2012 (Techcrunch) .
Launched meethue.com
Reaction
''dgsdfg”
Sharon Gacek - Head of Product, Verizon Video
Product / Brand / Experience / Streaming
#intheseboots
Adidas
#intheseboots was born from a brief to encourage more meaningful participation for fans and bring a whole new digital take on pre-match banter.
Project
#intheseboots was born from a brief to encourage more meaningful participation for fans and bring a whole new digital take on pre-match banter. It tapped into a cultural truth in football: fans have always fancied themselves as ‘football creators’ – from fantasy football aficionados to accumulator kings – and mobile technology makes it easier than ever for everyone to participate
Summary
The ultimate prediction generator – a mobile first, real-time gif engine that crafted content to hero the calls fans make about the game ahead
Impact
56 unique markets (↑40%) .
120k social share (↑28%) .
24 players
Product / Brand / Experience / Streaming
Fios Kids
Verizon
#Building a safe and secure place for kids to watch their favourites content
Project
#intheseboots was born from a brief to encourage more meaningful participation for fans and bring a whole new digital take on pre-match banter. It tapped into a cultural truth in football: fans have always fancied themselves as ‘football creators’ – from fantasy football aficionados to accumulator kings – and mobile technology makes it easier than ever for everyone to participate
Summary
The ultimate prediction generator – a mobile first, real-time gif engine that crafted content to hero the calls fans make about the game ahead
Impact
56 unique markets (↑40%) .
120k social share (↑28%) .
24 players
