OSN
Deliverables:
Product Strategy
Product Design
Design System
Brand
A new brand proposition for OSN+ that establishes it as a market leader in the MENA streaming space
Content is available in multiple languages and dialects which added an extra layer of complexity to the product. There was also a desire to drive revenue across both free and subscribed users, demonstrating added value for subscribers and introducing new and innovative advertising tactics
OSN+
The Work
Output
1. Duration engagement
2. Apple App Store
3. Trending hashtag
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Summary