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Details

OSN

Deliverables:
Product Strategy
Product Design
Design System
Brand

Vision

A new brand proposition for OSN+ that establishes it as a market leader in the MENA streaming space

Background

Content is available in multiple languages and dialects which added an extra layer of complexity to the product. There was also a desire to drive revenue across both free and subscribed users, demonstrating added value for subscribers and introducing new and  innovative advertising tactics

OSN+

 Shifting the perception of a an advertising giant

The Work

iris-home

Output

100% increase
No.1 in app store
#pizzatrackergate
2500 uploads
5 Stages

1. Duration engagement
2. Apple App Store
3. Trending hashtag
4. Lorem ipsum
5. Lorem ipsum

Summary

The new pizza tracker epitomises Dominos brand principles providing transparency, building trust and delivering moments of fun along the way

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