Details

OSN

Deliverables:
Product Strategy
Product Design
Design System
Brand

Vision

A new brand proposition for OSN+ that establishes it as a market leader in the MENA streaming space

Background

Content is available in multiple languages and dialects which added an extra layer of complexity to the product. There was also a desire to drive revenue across both free and subscribed users, demonstrating added value for subscribers and introducing new and  innovative advertising tactics