Sony Xperia
How do we demomstarte the capabilities of the new Xperia phone range
About the project
Re-imagining the lean-back TV experience for the World’s largest telecommunications provider.
Verizon, is North Americas largest telco’s at the beginning of 2020 they served 200m customers across their mobile and home network and associated products and services.
In January 2018 we began working with the Fios product team to overhaul their existing TV proposition. The in-market product had been left relatively untouched for more than 10 years and was in need of modernisation both in terms of physical hardware and user experience.
Client:
Verizon
Deliverables:
Product Strategy
PoC
UI
UX
Design
Prototyping
Testing
Project Type:
Product
Design Team:
Joe Hearty
Ben Lambert
Bobby Hewitt
Sean Ayeltigah
Marcus Skov
Marcus Whittle
Jiyoung KIm
Lorenzo Bellucci
Overview
Before the proliferation of food delivery services, Dominos stood alone as the market leader in home food delivery.
Client:
Verizon
Project Type:
Product (PoC)
Deliverables:
UI
UX
Design
Concept
Design Team:
Nat Yeo
Rishi Patel
Alberto Braga
Mario Cesar
Holly Doorey
As a result Dominos was undergoing a massive digital transformation and the future roadmap looked more like a tech giant than a pizza company. The 'Anyware' platform was expanding, offering novel ways of ordering pizza - via text, emoji, and even a ‘zero click’ option. With new platforms and technologies always on the horizon, options for how users engage were endless.
Bringing DOM to life
Brand personality and expression
DOM had to be playful and expressive to be aligned with the core brand principles. We created a gesture and expression library that we could use at different stages of the experience to help construct and personalise the narrative.
A platform for content creators
The Aperture
The aperture gave us an opportunity to promote creativity and showcase up and coming illustrators, animators and content creators. Contributors could upload their creations via the Domino’s social channels and if chosen it would be incoporated into the tracker experience.
Summary
The Xperia range brand principles providing transparency, building trust and delivering moments of fun along the way
Output
100% increase
No.1 in app store
#pizzatrackergate
2500 uploads
5 Stages
1. Duration engagement
2. Apple App Store
3. Trending hashtag
4. Lorem ipsum
5. Lorem ipsum
